search fuel spaceSearch Fuel Space / Blog
BlogPlanning Google Ads search campaigns, in writing
How to plan a Google Ads search account before it has any history: structure, keywords with real search volume, the budget split, and the reasons your client will ask for.
Written by Ericka Karen, who has planned Google Ads search campaigns since 2019.
-
The Google Ads plan, section by section (with a template)
The nine sections of a Google Ads plan, the question your client will ask about each one, and a template to copy.
-
AI keyword research for Google Ads: why the list comes back as low search volume
Why keywords from an AI chat go live as low search volume, what that status does to a plan, and a five-step way to use AI with real Google data.
-
PPC tools for Google Ads, by the job they do
The seven jobs of Google Ads work, the free Google tool for each, and when paid PPC software earns its cost.
-
Google Keyword Planner alternative
What Keyword Planner does, where it stops, and a side-by-side comparison with a full search campaign plan.
Your next new account does not have to start on a blank page.
Join the waitlist. When the platform opens, you hear first and buy first, at the founding price, and you keep that price on future plans.
Get the founding price