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One decision from planning a Google Ads search account, and the reason behind it. Every two weeks, by email, from Ericka Karen.
- One planning decision per issue: a keyword kept or cut, a budget split, a campaign that should not exist yet.
- The reason behind it, with the numbers when they were measured, and a clear label when they were not.
- Short enough to read before your first call of the day.
Past issues
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