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NewsletterThe Footnote
One decision from planning a Google Ads search account, and the reason behind it. Every two weeks, by email, from Ericka Karen.
- One planning decision per issue: a keyword kept or cut, a budget split, a campaign that should not exist yet.
- The reason behind it, with the numbers when they were measured, and a clear label when they were not.
- Short enough to read before your first call of the day.
Past issues
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I planned search campaigns for my own product. The plan cut 99%.
What happened when Search Fuel Space planned search campaigns for itself, and what a plan should say when the buyer does not search.
Your next new account does not have to start on a blank page.
Join the waitlist. When the platform opens, you hear first and buy first, at the founding price, and you keep that price on future plans.
Get the founding price