search fuel space
Your client will trust you, even when results dip.
Clients rarely leave over performance. They leave when nobody can explain the account. In this plan, every keyword comes with real Google search volume and every decision comes with its reason, in a document with your brand on it.
For PPC managers, on accounts in any country Google Ads covers. The waitlist is free, and people on it buy first.
Send the website, the budget and the location. In a few minutes you get the campaigns, the ad groups, the keywords with their real monthly search volume, the negative keywords, the budget split and the extensions the site can actually back, each one with the number that decided it.
It plans. You execute. It never touches your Google Ads account.
A new plan every time the account changes course. Winning a client is only the first time. From years of planning search campaigns: a well built plan holds for a year or more, and what cuts that short is one of these four moments.
An account with no history. The budget is split before the first click, by search volume and intent.
The same client adds a service, a product or a region. The new campaigns start with no history of their own.
The campaigns you have stopped delivering. The new plan starts from current search data, not from what the old structure assumed.
You want to know if another structure does better. Run the plan as the challenger in a Google Ads experiment, next to what is live, and let the numbers decide.
Each plan costs a fraction of one month of what that client pays you. What it buys is calm: no more dread every time a Google campaign needs planning, and a client who trusts the reasoning and keeps their patience when results dip. That comes from years of doing this, not from a measured number.
Most accounts go live with the bare minimum. A campaign that starts well takes a massive amount of work before it goes live. Most accounts skip it: someone does the minimum so the campaign is active, or asks a chatbot for the plan. Ericka has taken over many accounts that were doing badly on Google and were exactly that.
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Keywords picked by feel or by a chatbot. Uploaded to Google Ads, most of them show up as low search volume.
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Ad groups that mix themes, so no ad matches what the person searched.
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No negative keywords on day one, so the budget pays for the wrong searches first.
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A budget split into more campaigns than it can carry.
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Extensions left out, or promising something the site cannot back.
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And when the client asks why the account looks like this, nobody has the reasons written down.
From explaining yourself to being the strategist your client listens to. The account changes. What really changes is how your next conversation with the client goes.
TodayA new account starts Monday, and Sunday goes to the same question: where do I even start?
With the planSend the site, the budget and the location. In minutes you have a starting point, with the number behind every decision.
TodayResults dip for a week, and the client messages to ask whether their money is being thrown away.
With the planYou open the plan and show why each campaign exists. They see the reasoning, and the reasoning is what buys you patience.
TodayYou know why the account is built this way. It just all lives in your head, not on paper.
With the planEvery decision in writing, with your brand on it. What is in your head reaches the client intact.
Today“What did I get from all the money I paid Google?” And you improvise an answer.
With the planYou answer with the plan: what was decided, why, and what was left out on purpose.
TodayThe client leaves in month three, and you are back to prospecting from zero.
With the planA client who understands the work stays. Ericka's clients stay more than a year and a half on average.
No magic: the reason behind every decision, in writing, with Google search data. It is how Ericka has worked for years.
This is what comes out. Including what the plan says no to. Excerpts adapted from real plans: translated, with every client detail removed. Amounts are illustrative.
Cutting is the part of the job that never shows up in a report, and it is the part that saves money. Every row was checked against the client's website, the term's own CPC and what the account's other campaigns already buy.
payroll (27,100) and people management (18,100) are informational.[brand] login is an employee signing in. An acquisition campaign is the wrong place for them.Checklists and daily operations has 1,740 searches and is a product no campaign sells today. It stays out for now because it would take budget from the core and talks to a different buyer. Noted for later.
This section defines the account. In Google Ads the budget lives in the campaign, so a theme only gets its own campaign when its spend needs to be controlled apart from the rest.
CLI | SEARCH | CONV | Event equipment rental | [area]USD 45/day USD 1,369/mo2,050 searches/mo · CPC USD 2.40 · ~19 clicks/day
Themes with similar CPCs grouped together: splitting them would fragment the budget with no gain in control.
CLI | SEARCH | TOFU | Corporate events | [area]USD 10/day USD 304/mo450 searches/mo · CPC USD 2.05 · ~4 clicks/day
Informational intent with a small budget of its own, so it never competes with people ready to hire.
Report by NoCodeVerse · Growth Marketing Consultancy
From a website to a search campaign plan, step by step. What you see along the way and what you get at the end, shown with a made-up business: an online English school.
You send the website, the budget and the location
That is the whole brief. The site says what the business sells; the budget, with its period, says how far the plan can go; the location says where.
Every keyword with its monthly searches and why someone types it
Hundreds of terms, each with its monthly search volume and sorted by what the person wants:
- transactional wants to buy or hire now
- comparison is comparing options or prices
- searches for the business or a competitor by name
- informational wants to learn, not to buy yet
It plans the search campaigns for your budget
Keywords become ad groups, ad groups become campaigns, and the budget is split by volume and intent. The plan says why each campaign exists.
A document your client understands, and the detailed plan you execute
Three complete responsive search ads per ad group, written on the theme of its keywords and within the character limits, extensions checked against the site, the negative keywords, a first page that explains the plan to your client, and a file to import into Google Ads Editor. You upload it; the platform never touches the account.
Illustrative example with a made-up business.
The keyword list a chatbot gives you has no numbers in it. Ask any chatbot for a Google Ads plan and you get a confident answer. The problem is where the numbers come from. Here is the difference, line by line.
AI reads the website and sorts the keywords by intent. It does not invent a single number: search volume comes from Google Ads keyword data, and the structure and the budget come from rules you can read.
A chatbot can write you fifty keywords in five seconds. It cannot tell you how many of them anyone has ever searched. Here, a keyword only makes the plan if the search data says people are typing it, and the number comes with it.
Not a promise. The track record the rules came from. Search Fuel Space is built by Ericka Karen. Every rule in the plan is one she uses on her own clients.
Ericka Karen
Founder of Search Fuel Space. Paid search manager since 2016.
- Google Partners certified, running Google Ads search campaigns since 2019
- Media for every location of Coco Bambu, a national restaurant chain in Brazil
- Channel strategy for Febracis, a Brazilian training company, with a seven-figure budget
- More than 50 franchise accounts coordinated on Google
Almost all of her clients came by referral, and they stay with her for more than a year and a half on average.
What that judgment has done on Google
- B2B, in September 2026: two opportunities from Google Ads in one week, with proposals of about US$ 43,000 and US$ 42,000.
- Solar energy, in September 2026: leads that came in from Google and closed the same day, systems of about US$ 5,000 and US$ 2,000.
- Solar energy: a client who came in through the ad's extension closed a system of about US$ 1,600.
- Her own account in 2025, at BRIC Group: marketing cost down more than 55% and ROAS scaled to 8x.
These are results of her operation, reported by the clients, not a promise of the platform: sales also depend on the page, the offer and how each lead is handled. What is in the plan is the judgment behind them.
From people who have worked with her
Ericka combines expert-level technical skill with a strategic business mindset, building ad strategies tailored to our goals, never a one-size-fits-all formula.
Rebeca N., marketing at a B2B software company
I have worked with several paid traffic managers, and she is definitely the one who took the best care of my brand.
Yasmim N., @sau.swim
We met Karen through a referral from our designer, and since then we have done several projects with her. We highly recommend her.
Manu Bau, @bazarlaboutique
Translated from Portuguese.
Three campaigns came out of a plan. All three opened with a CTR between 7.7% and 12%. Three different businesses in three segments, all brand-new campaigns. Numbers from each account's first weeks, with no client names. The accounts are in Brazil: cost per click was paid in BRL and converted to USD at the September 23, 2026 exchange rate.
B2B rental
12.12% Opening CTR · over 3 weeks about USD 0.62 per click (BRL 3.19)Residential solar, on an account that had never advertised
9.08% Opening CTR · over 10 days about USD 0.57 per click (BRL 2.95)B2B bottom of funnel
7.66% Opening CTR · in the first days about USD 0.67 per click (BRL 3.43)Why CTR: it is the number that depends most on keyword choice. The person who searched recognized the ad as the answer, and that shows in the first days, without waiting for the account to mature.
What these numbers do not prove: more sales. Sales also depend on the landing page, the offer and lead follow-up, which sit outside the plan. One of the three converted poorly for exactly that reason. The plan brings the right person in; the rest is still yours.
The waitlist buys first, at the founding price. When the platform opens, there are 100 founding spots for up to 15 days: whoever joins pays the founding price and keeps it on future purchases.
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The search campaign plan for one clienta setup usually costs USD 200 to 2,000
Ready in a few minutes: structure, keywords with real search volume, negative keywords, a day-zero budget split, three complete responsive search ads per ad group and extensions checked against the site, every decision with its reason, plus a file to import into Google Ads Editor.
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The document with your brandUSD 85
Your company's colors and logo in the header. Your client sees your name, not a tool's. Part of every plan, not just the founding offer.
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Kit to sell and charge for itUSD 170
How to charge your client for the plan, a short summary of the plan to send them by email or WhatsApp, and the script for presenting it in the meeting.
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Kit to launch the account without mistakesUSD 85
The account foundation checklist (conversions, tracking, location, auto-applied recommendations) and a step-by-step guide to importing into Google Ads Editor.
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Kit to keep the clientUSD 85
A first-month report template, with what to check each week, and how to explain it to the client when Google changes a rule.
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Founding cohortfounding only
A Discord group, early access to optimization with a vote on what ships first, and 1 month of WhatsApp support with Ericka for the first 30.
Added up, at the lowest estimate: from USD 625.
Founding price USD 24.99Charged in euros in eurozone countries (EUR 24.99), in reais in Brazil (BRL 129.90) and in US dollars everywhere else.
From 5 plans: USD 19.99 each (EUR 19.99, BRL 103.90).
After the 100 spots or 15 days: USD 29.99.
The platform is in its final stretch. The waitlist hears first when it opens.
Join the waitlistGuarantee: if the plan does not fit the account, adjustments are included and it is redone at no cost.
Founding access termsWhy it is cheaper at launch: the first people in use the new platform and help make it better. After the founding period, prices go up 20% and the kits are no longer included; the plan and the document with your brand stay.
Before you sign up.
What do I need to start?
The final URL for the campaigns, the budget and its period (daily, weekly, every two weeks or monthly), and the location, which can be a country, state, city or any area Google Ads supports. That is the whole brief.
Does it set up or change my Google Ads account?
No. Search Fuel Space plans the search campaigns and never touches your account. Setup and every change stay with you or your team.
Where does the search volume come from?
From Google Ads keyword data, for the country and language of the plan. It is not estimated by the AI.
Why not just use Google Keyword Planner?
Keyword Planner is free and gives you keyword ideas with search volume. That is where the work starts, not where it ends: grouping them into campaigns and ad groups, splitting the budget, cutting what the site cannot back, adding negative keywords, writing the ads and putting the reasons in writing is still on you. Search Fuel Space uses Google Ads keyword data and does that part. The full comparison is in this guide.
Which campaigns does it plan?
Google Ads search campaigns. Optimization and CRO tips for landing pages and copy come next.
I already plan in my head. Why would I use this?
Because what is in your head never reaches the client. It does not replace your judgment. It writes down, with the number behind each decision, the document you never have time to write every time you plan.
What if the campaign does not sell?
The plan decides keywords, structure and budget, and that is what CTR measures. Sales also depend on the landing page, the offer and lead follow-up, which sit outside the plan. Worth making that clear to the client from day one.
Will my client know I used a tool?
The document goes out with your company's brand, your colors and your logo, and does not mention Search Fuel Space. You present and defend the decisions, and you change anything you disagree with before you do.
Does it work for accounts in my country?
Yes. You pick the country and language when you order, and search volume comes from Google Ads for that country. The structure and budget rules do not depend on the country. The results published so far come from Brazilian accounts, because that is where Ericka runs her own operation.
How long does the plan take?
A few minutes after you order. The document comes out ready for you to review and present.
Is my client's data safe?
Yes. The website, budget, location and the plans generated are stored in your project, because that is what the platform uses to review and optimize later. They are never sold or shared, and you can ask us to delete them at any time.
How do I get the plan into Google Ads?
The plan comes with a file to import into Google Ads Editor, and during the founding period, a step-by-step guide. You review it and upload it yourself: the platform never logs into your account.
What comes after planning?
Optimization, with keywords, bids and text ads reviewed as revisions of the same plan, and conversion tips for the landing page behind each campaign. Neither is available yet, and people on the waitlist help decide what ships first.
Is support in English?
Yes, by email or WhatsApp. The first 30 founding members also get one month of WhatsApp support directly with Ericka.
How much will it cost?
At launch, the founding price is USD 24.99 (EUR 24.99 in the eurozone) for the first 100 spots, for up to 15 days, and whoever joins keeps that price on future purchases. After that, USD 29.99.